Social Media Lead (Thai Native)

Overview

Working Hours/ Day off: 9 off 7

Key Responsibilities:

• Lead, mentor, and develop a team of social media staff
• Provide training and guidance to ensure the team remains up-to-date with the latest social media trends and best practices.
• Develop and implement a comprehensive social media strategy tailored to the Thai market to enhance brand visibility and engagement.
• Identify key trends, audience behaviors, and opportunities to inform social media planning and content creation.
• Lead the creation, curation, and scheduling of high-quality, culturally relevant content across social media platforms such as Facebook, Instagram, Twitter, LINE, and others.
• Collaborate with the content and creative teams to produce visually appealing and engaging multimedia content that aligns with brand guidelines.
• Oversee community engagement efforts, ensuring timely and professional responses to comments, messages, and inquiries.
• Foster relationships with influencers, brand advocates, and key stakeholders in the Thai market to enhance brand loyalty and reach.
• Plan and execute social media campaigns to promote products, services, and brand initiatives, ensuring alignment with overall marketing goals.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Track and analyze social media metrics to assess the effectiveness of strategies and campaigns.
• Prepare regular reports on social media performance, including growth, engagement, and key insights specific to the Thai audience.
• Ensure consistency in brand messaging and voice across all social media channels.
• Monitor social media platforms for any potential issues or crises, and manage them effectively to protect the brand’s reputation.
• Work closely with the marketing, content, and customer service teams to ensure a cohesive approach to social media and overall brand strategy.
• Collaborate with regional and global teams to share insights and leverage resources.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media management, with at least 3 years in Social media Leader role, a focus on the Thai market.
• Proven track record of leading successful social media campaigns and managing teams.
• Deep understanding of Thai culture, social media landscape, and digital trends.
• Strong creative and strategic thinking abilities, with the capacity to develop engaging content and campaigns.
• Proficiency in using social media management and analytics tools.
• Strong leadership skills with the ability to inspire and motivate a team.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Passionate about social media and staying ahead of industry trends.
• Results-driven with a focus on achieving measurable outcomes.
• Collaborative team player with strong interpersonal skills.

𝐖𝐡𝐚𝐭 𝐰𝐞 𝐨𝐟𝐟𝐞𝐫:

• Projects bonus KPI per month/quarter/yearly
• Housing allowance up to 800$ per month or Accommodation provided unit full furniture, free electric water and internet bills
• Meals allowance : 𝟒𝟓𝟎$ 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡 (release at the 1st date of the month)
• Holiday and New Year bonus.
• Provision of necessary working equipment (MacBook, Iphone).
• A professional, dynamic, and inclusive working environment.
• Team building one time per month
• 13th month salary.